The PWR25 Movers & Shakers list is where we shine a light on the visionaries making waves in fashion, entertainment, beauty, culture, and lifestyle. These remarkable individuals are breaking boundaries, challenging norms, and leaving their unique mark on the world.
This year’s honourees are more than just names, they are stories of determination, innovation, and passion. From bold designers redefining style to cultural leaders sparking conversations that matter, these honourees represent the spirit of creativity, resilience, and influence that shapes our world, and the energy and drive that inspire us all. Discover the movers and shakers shaping the future and celebrate their incredible journeys with us.
Entertainment
Rapman
Rapman has had an extraordinary year in 2024, with the release of his Netflix series Supacell. The show has been praised not only for its captivating storytelling and representation of diverse characters but also for raising much-needed awareness about sickle cell disease, a condition that affects millions worldwide. With Supacell, Rapman has continued his tradition of creating impactful content that merges entertainment with social consciousness.
From his groundbreaking Shiro’s Story trilogy to his critically acclaimed film Blue Story, Rapman’s work has consistently highlighted untold stories within Black British communities. This year, his contributions have further solidified his position as a creative force in the entertainment industry, inspiring a new generation of filmmakers.
Madame Joyce
Madame Joyce’s Cocktails & Takeaways podcast has become one of the most talked-about platforms of 2024. Known for her relatable and humorous take on modern life, she has created a space where important issues like mental health, youth culture, and societal dynamics are discussed openly and authentically. This year, her podcast’s success earned her a prestigious nomination, cementing her influence as a media personality.
Her ability to blend lighthearted entertainment with meaningful conversations has made Cocktails & Takeaways a go-to for many listeners. In 2024, Madame Joyce continued to expand her reach and engage audiences with her bold personality and insightful commentary, leaving a lasting impact on the podcasting world.
TK, SK, and JB (Finesse Foreva)
The trio behind Finesse Foreva; TK, SK, and JB, have had a remarkable year in 2024, earning recognition for their work as young music executives and entrepreneurs. Known for developing rising musical talents, they received a prestigious award from the Music Managers Forum this year, further cementing their reputation as industry leaders.
Through their platform, Music Nxt Gen, they deliver12-week music entrepreneurship courses, empowering aspiring artists and music executives with the tools needed to succeed. Their commitment to nurturing new talent and their innovative approach to the music business have set them apart in the UK music scene.
Regina Eigbe
Regina Eigbe, a celebrated dancer and choreographer, has continued to break barriers in the creative arts. Known for her innovative movement direction and compelling content, Regina’s work in 2024 has reached new heights, captivating audiences and collaborators alike.
This year, Regina’s choreography was featured in several high-profile projects, blending artistry with storytelling to create memorable performances. Her ability to innovate and inspire within the world of dance has made her one of the most exciting talents in the industry today.
CULTUR FM
CULTUR FM has continued to elevate African and urban music on a global scale in 2024. The platform’s live-streamed Afrobeats mixes, featuring top DJs from the UK and beyond, have drawn millions of listeners worldwide. By combining entertainment with cultural education, CULTUR FM has showcased the rich heritage and global influence of African music.
This year, the platform expanded its collaborations with international brands, making African music more accessible to a global audience. With a strong emphasis on storytelling through sound, CULTUR FM has become a key player in redefining how African culture is celebrated on the world stage.
Lifestyle
Melissa Holdbrook-Akposoe
Melissa Holdbrook-Akposoe, widely known for her expertise in fashion and beauty, expanded her influence in 2024 through her lifestyle platform, “It’s A Lifestyle, Hun.” Her YouTube channel, focusing on interior design and lifestyle content, has gained significant traction, showcasing her creativity beyond fashion.
This year, Melissa also welcomed her first child, sharing her journey to motherhood with her followers. Her heartfelt posts resonated deeply, adding a personal dimension to her public profile. In addition, her continued work with high-profile clients like Anthony Joshua and Stormzy solidifies her as a trusted stylist and entrepreneur.
Rotimi Merriman-Johnson (MrMoneyJar)
Rotimi Merriman-Johnson, better known as MrMoneyJar, has remained a vital voice in financial education throughout 2024. Through engaging content and practical advice, he has empowered countless individuals to take control of their finances. His accessible approach to financial literacy has made him a trusted resource in communities across the UK.
Rotimi’s influence extends beyond social media, as he continues to work closely with schools and organisations to provide tailored financial education programs. His commitment to building financial confidence in underserved communities has been unwavering this year.
Candice Brathwaite-Aboderin
Candice Brathwaite-Aboderin has had an impactful 2024, releasing her latest book, Manifesto, which explores inclusive and empowering approaches to achieving personal goals. Her nationwide tour connected her with audiences eager to hear her insights on wellness, love, and happiness.
Through her platform, Make Motherhood Diverse, Candice has continued to advocate for representation in parenting spaces, with plans to transform the initiative into a community interest charity. Her contributions to fashion, parenting, and literature have cemented her status as a cultural icon.
Kia Commodore
Kia Commodore, founder of Pennies to Pounds, has continued to champion financial literacy in 2024. Known for her engaging public speaking and accessible resources, Kia has empowered countless individuals to improve their financial wellbeing. Her influence within the personal finance space has grown significantly this year, making her a go-to voice on money matters.
From live events to digital content, Kia’s work remains focused on helping people achieve their financial goals. Her ability to break down complex topics into relatable advice has set her apart as a trusted educator.
Jide StJidz
Jide StJidz has redefined adventure in 2024 by building an inclusive community of explorers. Through organising large-scale trips and promoting outdoor activities, he has inspired a new generation to embrace the thrill of adventure. His efforts have made the world of travel and exploration more accessible to diverse audiences.
This year, Jide’s initiatives gained significant attention, with his adventure trips drawing participants from around the world. By showcasing the beauty of connection through exploration, he continues to inspire others to step out of their comfort zones.
Fashion
Fisayo Longe
Fisayo Longe is a visionary fashion entrepreneur and the creative force behind the luxury womenswear brand, KAI Collective. Known for her unapologetically bold and vibrant designs, Fisayo has captured global attention with avant-garde silhouettes and maximalist aesthetics that empower women to embrace their individuality. This year, Fisayo’s highly successful KAI World Tour 2024 culminated in a final sale in London, cementing her brand's status as a leader in contemporary fashion.
Beyond her collections, Fisayo’s influence extends to celebrating creativity and craftsmanship, inspiring a new generation of designers. Her work continues to break boundaries, positioning KAI Collective as a beacon of innovation and inclusivity in the fashion industry.
Foday Dumbuya
Foday Dumbuya is the founder and creative director of Labrum London, a menswear brand that bridges cultures through storytelling and contemporary design. With roots in Sierra Leone and a base in London, Foday’s collections embody a fusion of West African heritage and modern British tailoring. This year, Labrum London garnered widespread acclaim for its innovative designs and collaborations, showcasing Foday’s ability to challenge conventions in menswear.
Foday’s vision has not only elevated Labrum London but also underscored the importance of representation and diversity in fashion. His work remains a testament to how culture and creativity can intersect to create timeless pieces.
Kanyinsola Onalaja
Kanyinsola Onalaja, founder of the clothing brand Onalaja, has become synonymous with intricate craftsmanship and contemporary elegance. Drawing inspiration from her Nigerian heritage, Kanyinsola creates designs that merge traditional techniques with modern aesthetics, making Onalaja a standout name in global fashion.
This year, Onalaja’s collections have continued to captivate audiences, blending bold textures, vibrant colours, and architectural designs that redefine luxury fashion. Her commitment to pushing creative boundaries has solidified her position as a luminary in the industry.
Tolu Coker
Tolu Coker is a multi-talented fashion and textiles designer whose work transcends traditional boundaries. She began the year with a spotlight in British Vogue's January 2024 issue, alongside other notable Nigerian designers. At London Fashion Week, Tolu debuted her "Broken English" collection in partnership with UGG, celebrating the duality of Nigerian and British culture through upcycled elements and traditional motifs.
Tolu’s designs embody storytelling and cultural dialogue, resonating with audiences worldwide. Her commitment to sustainability and cultural celebration positions her as a leading voice in contemporary fashion.
Ayotunde Rufai
Ayotunde Rufai, a former investment banker turned fashion entrepreneur, is the CEO and co-founder of Jendaya, a platform championing diverse designers and making luxury fashion accessible. Under his leadership, Jendaya has built collaborations with high-profile brands, celebrating African artistry on the global stage.
This year, Ayotunde has been pivotal in expanding Jendaya’s influence, leveraging innovative strategies to redefine the fashion landscape. His dedication to empowering underrepresented voices continues to inspire industry-wide change.
Beauty
Uche Natori
Uche Natori has established herself as a powerhouse in the beauty and makeup space, captivating audiences with her relatable content and expert tutorials. As a leading beauty influencer and content creator, Uche has partnered with major brands to highlight the importance of inclusivity and innovation in the beauty industry.
This year, Uche's impact was recognised as she was awarded the TikTok Beauty Creator of the Year. Her passion for empowering her audience through beauty and skincare education continues to inspire millions globally.
Krept and Sasha Ellese (Nala’s Baby)
Krept and Sasha Ellese have taken the baby skincare industry by storm with their brand, Nala’s Baby. Known for their commitment to providing natural, safe, and effective skincare solutions for babies, the duo has expanded their retail presence across major outlets, including Boots, Tesco, and Sainsbury’s.
This year, Nala’s Baby received the prestigious Mother & Baby Gold Award, cementing its reputation as a trusted name in baby skincare. Krept and Sasha’s dedication to quality and family-centred innovation has reshaped perceptions of the baby care market.
Mikai McDermott
Mikai McDermott is a celebrated writer, hairstylist, and beauty creator whose innovative work challenges traditional beauty norms. Known for her unique perspective and ability to merge creativity with thoughtful storytelling, Mikai has cemented her place as a leading voice in the beauty industry.
In 2024, Mikai continued to captivate audiences with her insights on beauty, identity, and self-expression, which she shares through her platform and collaborations with leading brands and platforms. Her dedication to pushing boundaries and redefining beauty has made her an influential figure inspiring the next generation of creatives.
Ama Amo-Agyei
Ama Amo-Agyei is the founder of an innovative hair and skincare brand that has transformed the beauty industry. In 2024, her company was recognised as one of the UK’s fastest-growing businesses, appearing on The Sunday Times' 100 list. Ama’s entrepreneurial journey continues to inspire as she champions diversity and inclusion in the beauty sector.
Through speaking engagements and collaborations, Ama has shared her insights on breaking generational cycles, financial literacy, and career empowerment. Her ability to combine business acumen with a passion for equitable opportunities sets her apart as a true leader in beauty.
Kaiser Coby
Kaiser Coby is a talented makeup and skincare educator whose expertise and relatable approach have earned her widespread admiration. A dynamic content creator, Kaiser empowers her audience with practical tips and techniques, making beauty accessible and inclusive for all.
This year, Kaiser expanded her reach through collaborations with major beauty brands and educational initiatives that celebrate individuality. Her ability to connect with audiences and demystify beauty makes her a standout leader in the industry.
Culture
Vee Kativhu
Vee Kativhu is a passionate advocate for girls' education and a global changemaker. Appointed as a United Nations Young Leader for the Sustainable Development Goals, Vee has made significant strides in ensuring marginalised girls have access to education. In 2024, she partnered with Girl Up Zimbabwe to offer scholarships to primary school girls affected by trauma and financial challenges.
This year also saw Vee make history as the youngest honorary doctorate recipient at the University of Bradford. Her work continues to inspire young people worldwide, proving that education can transform lives and communities.
Hayley Mulenda
Hayley Mulenda is an award-winning international speaker, author, and advocate for mental health and personal development. With a powerful story that resonates across continents, Hayley has delivered impactful sessions in Europe, the Middle East, and Africa.
Hayley's influence is strengthened as a board member of Wagamama, promoting inclusive leadership. Her commitment to empowering young people and addressing mental health challenges makes her a standout voice in the culture and self-improvement space.
Kwajo Tweneboa
Kwajo Tweneboa is a tireless campaigner for better social housing and a fearless advocate for justice. Known for holding landlords accountable, Kwajo has become a beacon of hope for individuals in unsafe or inadequate housing.
This year, Kwajo’s campaigns led to tangible changes in the social housing sector, amplifying the voices of those often ignored. His determination to drive systemic reform continues to inspire others to fight for equity and fairness.
Raphael Sofoluke
Raphael Sofoluke is an entrepreneur, speaker, and author dedicated to uplifting Black talent through innovative platforms. As the founder of UK Black Business Show, UK Black Business Week, and the Black Tech Achievement Awards, Raphael has created spaces that celebrate and amplify Black excellence.
In 2024, Raphael expanded these initiatives, enabling greater representation and opportunities in various industries. His advocacy for diversity, equality, and inclusion remains central to his mission of empowering underrepresented communities.
Beverley De-Gale OBE and Orin Lewis OBE
Beverley De-Gale and Orin Lewis are the visionary co-founders of ACLT Charity, which has revolutionised awareness around blood, stem cell, and organ donation within African and Caribbean communities. This year, their tireless efforts culminated in raising £360,000 at the Forbes Family Gala, bolstering their mission to save lives.
Through corporate partnerships and impactful campaigns, Beverley and Orin have continued to address disparities in healthcare while inspiring countless individuals to make a difference. Their work exemplifies the power of community-driven initiatives to create meaningful change.
This year’s list is proudly supported by Cháps, a pioneering soft drinks brand dedicated to introducing beverages inspired by traditional African drinks to a global audience. Their mission is to bottle the unique flavors, rich heritage, and good vibes of Africa, bringing a taste of African culture to new audiences by creating memorable experiences through their beverages. The timing couldn’t be more exciting as Cháps celebrates its CO-OP nationwide launch into 120 stores, introducing even more people to their refreshing take on traditional African drinks. Their journey is a testament to how cultural innovation and entrepreneurship can create something truly special, just like the incredible individuals we’re honouring this year. Let’s raise a glass to the bold, the innovative, and the inspiring!
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