Beyonce has made fashion history by becoming the First Black woman to publicly wear the Tiffany diamonds.
(https://choice.npr.org/)
The Yellow diamond, which weighs 128.54 carats, was originally mined from South Africa in 1877.
Tiffany and Co’s 2021 Campaign ‘About Love’ symbolises the company’s epitomisation of Love and romantic gestures, who better than Beyonce and Jay - Z to represent that.
The celebrity who is worth over £420 million looked stunning in a black Givenchy, paying homage to Aubrey Hepburn's iconic Breakfast at Tiffany’s Dress.
Since the iconic Diamonds discovery, it has been worn by only 3 other women. Mary Whitehouse in 1957 Tiffany Ball in Newport, Rhode Island. Aubrey Hebpburn in 1961, during the filming of the iconic ‘Breakfast at Tiffany’s’. And Lady Gaga in 2019 when she attended the Oscars after the success of the remake of ‘A Star is Born’.
While the diamond is an iconic fashion statement and was met with much symbolic praise from the black community because of the significance of the milestone, the award -winning star was also confronted with much backlash, with the diamond being referred to as a ‘blood diamond’ despite verified inaccuracy with information.
Its excavation in 1877 by poorly paid black labourers, has caused upset not just from the general public, but from Beyonce herself, who was unaware of the unpleasant history of the diamond, which according to Hazar Bazar is estimated to be worth $30 Million (£22.9 million).
Many people defended Beyonce’s association with the diamond, pointing out the lack of criticism of Lady gaga, who had only worn the diamond 2 years prior.
Despite this, perhaps as redemption, part of the contractual agreement from the 2021 ‘About Love’ Campaign, Tiffany and Co promised to donate $1.5 million (£1.08 million) towards scholarship programmes at historically Black colleges and universities in the US.
The accompanying Video set which was released on the 13th of September, featured Beyonce singing a rendition of ‘Moon River’ to Jay-Z.
In the release Alexandre Arnault, executive vice president of product and communications said "Beyoncé and Jay-Z are the epitome of the modern love story,"
With many considering the diamond as the most important gemstone discoveries of the 19th Century it's no surprise it was showcased by one of the most iconic couples in media.
Comments